All Artwork, Images and Content © Ricky Santiago

'Salem's Lot Campaign

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Typography | Graphic Design

 

A refreshed design for the book cover​ of Stephen King's 'Salem's Lot.

 

Since the book is one of King's earlier works, the goal was to give the book a more modern, edgier look that would make it relevant to a new, younger audience.

The design illustrates elements of the story in an indirect way, creating intrigue without giving too much away.